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Where Stories Meet artwork
The MWF 2009 program is now well and truly launched, available and all over Victoria. If you haven’t had a chance to see it yet then pop into a Readings bookstore or head over to your local library. The program is also available at a bunch of other bookstores and locations too. Otherwise, you can always visit the Program page on our website to download it as a pdf or browse the details online.
The other exciting news is that you should soon notice our Where Stories Meet campaign roll out over the sides of trams, on posters in cafes and in newspaper and magazine ads. The advertising agency JWT, who have done an incredible amount of pro bono work for MWF this year, conceived the campaign with us around the idea that MWF brings together writers, readers and stories from all over the world and all walks of life. Hence, we’ve gone for three core images that rather wickedly portray the idea of various literary genres coming together. If you recall, Louise wrote about attending the photo shoot for one of these images where copious amounts of green blood was spilled!
Scroll down to take a look at the posters and click on them to make them bigger.
Which one is your favourite? I like the Mystery meets Sci-fi one but two of my favourite authors are Raymond Chandler and Philip K. Dick!
Cheers
Thomas
MWF Marketing Co-ordinator
Mystery meets Sci-fi
Horror meets Children's Literature
War meets Humour
It’s Goo Time
Imagine: evening last Tuesday.
I’ve wandered a few tram stops along St Kilda Rd to the JWT offices where I’ve been promised a glimpse into the creative marketing process. After tours and introductions I’ve been lead down to basement level of the building to a dark corner of the carpark.
Waiting for us is a group of people with cameras, costumes and make-up, all busy and intent. Between them lies a still body just beginning to ooze green blood; a man in trench coat and a gun to his side stands with his back to the crowd. I felt like a hardened police officer at a crime scene; all I needed was a cigarette hanging from the corner of my mouth, cooling sour coffee in a styrofoam cup and a look of contempt for the world. Instead I crouched down and tried not to giggle from the pure joy of witnessing the aftermath of my very first alien murder. I’m a simple girl with simple tastes.
JWT have been working extremely hard for us the last few months to create a spankingly impressive marketing campaign for 2009. You’ll be starting to notice the tag Where Stories Meet popping up online as we build closer to the program release. As part of the campaign, they’ve been working towards three core images melding genre; the scene above is Crime Meets Science Fiction. There’s anticipation in the air for the final images; with the program almost finished, these images will be the final touch for the shape of the program. It’s almost full go time! Excitement and queasiness are brought in equal measure. Still, how often do you get to see a dead alien body? We’re a lucky bunch here, I tell you.
Lastly, a few lessons from last Tuesday:
- The JWT board room has a spectacular view of night Melbourne, and is almost as large as our whole office.
- Green blood is part dishwashing detergent (for pooling effect), part green paint (for vibrancy) and a dab of glow-stick fluorescence if the scene is dark enough for the glow.
- Being Financial Manager doesn’t mean you can’t also be a damn fine alien corpse.
- Puppies should always be brought to photo shoots so that we can play with them afterwards.
- I want to experience more situations that involve the phrases ‘I’ve made up the dead guy’ and ‘It’s goo time’.
Louise
Festival Administrator
